A QR code is a two-dimensional code (2D code, matrix code), which means it contains data not only in one dimension (e.g. horizontally from left to right like the barcodes on the products in, e.g. your grocery store) but also in a second dimension (vertical and horizontal). The acronym QR is short for “Quick Response”.

QR codes are also often called 2D barcodes. However, this notation is not correct, because it means “a two-dimensional code consisting of bars”, although a QR code consists of pixels (so-called “modules”) instead of bars.

The QR code was invented by the automotive industry. Toyota asked its supplier Denso Wave to develop a barcode to safely and easily identify components. QR generators were originally used in industrial applications. Therefore, they had to be easily printable in form and size as well as staying legible when partially destroyed or dirty.

Like other codes, the QR code symbol can be captured by imaging devices, such as a camera, and then digitally processed. A software prepares the captured image data until it can be algorithmically processed according to the QR code standard, so the QR code content can be read. This process is assisted by the use of Reed-Solomon error correction, which is also used for audio CDs to ensure that the data can still be read correctly even with small scratches on the surface.

The error correction capabilities are also used for QR codes with a logo (often also called “Design QR code” or simply “QR code with image/icon/logo”). These QR code graphics are faulty “ex works” as the normally centred placed logo in a QR code hides some of its data, just as would ordinary dirt.

Because of the excellent error correction (they can be read even if up to 30 % of the surface gets destroyed) and the high memory capacity (in comparison with other bar codes), the QR code also gained traction outside the automotive industry. Modern mobile phones are powerful enough to run QR code reading software and also usually provide a camera. This combination brought up a variety of possibilities to use the QR code to easily transfer data without typing to the people's new communication centre, the smartphone. Therefore, a widespread use of QR codes became possible with the recent smartphone boom and the increasing spread of mobile internet.

Consider the moments when users will truly appreciate how easily you connect them to the digital world. Here are a few examples:

•  Delivering rich multimedia content, such as videos, audio, and detailed product or service information.
•  Enabling seamless form submissions with instant confirmation.
• Enhancing experiences through AR and VR, offering interactive product insights and an immersive feel.
• Providing valuable discounts and coupons for added convenience.
• Offering loyalty rewards, like those available through NeuroTags' intuitive and effective Loyalty Program Software, ensures a smooth and rewarding experience for your customers.

Yes, scans can be monitored and tracked for any Dynamic QR Code. With Openbio.link, once you create a dynamic code, you can access detailed analytics, including total scans, scan locations, and the devices used.
To view your analytics, simply visit the Dashboard. You can track data for individual QR Codes.

Openbio.link is your ultimate destination for creating visually stunning and highly functional QR codes tailored to your brand's identity, all with top-tier security. With our logo QR code and QR with logo features, you can seamlessly integrate your brand’s logo into your QR codes, making them instantly recognisable. Our QR generator with logo offers a wide range of customisation options, allowing you to create unique and stylish QR codes that stand out while ensuring your data is protected.

Security is a top priority at Openbio.link. Our platform uses advanced encryption and secure data handling practices to ensure that your QR codes and the information they contain are safe from unauthorised access. Additionally, our platform includes powerful QR Code analytics tools that allow you to track and measure the performance of your custom QR codes while maintaining data privacy, helping you make data-driven decisions and optimise your campaigns for better results.

Start now with Openbio.link and elevate your branding with QR codes that are not only stylish and customizable but also secure, and backed by comprehensive analytics options to make a lasting impact!